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Two Countries,
One Location.
Viseu [PT] – Salamanca [SP]
Vilar Formoso – Fuentes de Oñoro
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The ultimate Premium White Spot between Spain and Portugal
Meet the busiest land border between Spain and Portugal right on the oldest border in Europe, halfway between Madrid and Lisbon- a new iberian hub among two capitals.
Vilar Formoso (PT)-Fuentes de Oñoro (SP) border directly connects North and Center regions on the portuguese side with Castilla y León – largest spanish autonomous community – and sits right on the center of the triangle Madrid-Lisbon-Porto, Portugal’s second largest city.
ROV- La Raya Outlet Village® will become the only iberian cross-bordering Designer Outlet Centre offering more than 140 fashion and Iifestyle brands with fixed reductions >30% off compared to the regular retail price (RRP).
Delivering a unique destination, La Raya Outlet Village® guarantees a vacant area and a safe distance from others: the Premium White Spot between Spain and Portugal without direct competition.
ROV is the appointed key partner of this driving forces: a prime territory turned into opportunity.

90 minutes catchment
Main Designer Outlet Centres
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Fact Sheet
LOCATION
At the prime border between Spain and Portugal, halfway between Madrid and Lisbon, in the District of Guarda/ Province of Salamanca
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ACCESS
High visibility alongside E80 highway with dedicated exits 34/ 355, and an average daily traffic of 20.000 vehicles connecting Lisbon, Porto, the Shrine of Fatima, the Atlantic Coast, Salamanca, Madrid and the french border
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CATCHMENT
2024
1,26 million residents/ 3,47 million total at 60 minutes
3,33 million residents/ 7,10 million total at 90 minutes
4,19 million residents/ 13,24 million total at 120 minutes
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TOURISM
2024, annual
15 million day visitors
8,9 million tourists of which 2,5 million from abroad
20 million overnight stays
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ARCHITECTURE
Village
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GLA
33.500 sqm
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STORES
146 approx.
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PARKING SPACES
1.300 approx.
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OPENING
Q3 2028









